THE BREAK DOWN
Our direction was based the wealth of content offered by HBO and representing that in a filmic, but also creative and interesting way. We used beautiful minimal landscapes and placed the HBO logo, created by random matter (Feathers, moss, wood, balloons) within this space. Throughout the 10 seconds the background and logo would shift and grow. The juxtaposition of the logo within the environment creates intrigue that is in line with the premium nature of HBO.