UNEXPECTED

THE

HBO_LOGO_02.png

THE BREAK DOWN

Our direction was based the wealth of content offered by HBO and representing that in a filmic, but also creative and interesting way. We used beautiful minimal landscapes and placed the HBO logo, created by random matter (Feathers, moss, wood, balloons) within this space. Throughout the 10 seconds the background and logo would shift and grow. The juxtaposition of the logo within the environment creates intrigue that is in line with the premium nature of HBO.





CONCEPT ART - FEATHERS

HBO_FEATHERS_2K_AB_005.png

CONCEPT ART - MOSS

HBO_MOSS_CONCEPT.png

CONCEPT ART - BALLONS

HBO_BALLOONS_CONCEPT.png






3D MODEL - FEATHERS
 

HBO_FEAthers_3d.png






3D MODEL - MOSS
 

HBO_MOSS_3D.png






3D MODEL - BALLONS
 

HBO_BALLONS_3D.png






3D MODEL - BALLONS
 

HBO_BALLONS_3D_02.png






LOOK FRAMES - FEATHERS
 

HBO_DIR_UNEXPECTED_A_1080P_PRORES_4444 025.tif






LOOK FRAMES - MOSS

HBO_DIR_UNEXPECTED_A_1080P_PRORES_4444 282.tif






LOOK FRAMES - BALLONS
 

HBO_DIR_UNEXPECTED_A_1080P_PRORES_4444 388.tif






ANIMATION TEST - BALLONS
 






FILM
 

HBO_FEATHERS_2K_AB_005.png

UNEXPECTED

THE

HBO_LOGO_02.png