" TAXI had just won the Microsoft business and our mandate was to launch the new msn.ca in Canada. We really wanted to go the distance for our new client, so we did. In fact we went half way around the world to bring our simple, beautiful idea to life.

Umeric’s vision of the msn butterfly was exactly what we were looking for. It was sophisticated and breathtaking. Their in depth research and attention to every detail of each butterfly, as well as the transformations, literally breathed life the new campaign.

We may have been in different time zones and sometimes even different days of the week, but when we were working with Umeric we were always on the same page. They shared our vision and brought our TALK MSN campaign to life. The only regret thus far is that we haven’t had the chance to do more. "

Stéphane Charier
Executive Creative Director
TAXI CANADA.