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AVAMS
2006

THE BREAK DOWN
In November 2005 MTV we were asked o create the packaging, voting spots and logo/font for the MTV’s Australia Video Music Awards held on April 12th 2006. This was a big project for us at the time. We pitched the concept of ‘Audio creatures’ - creatures that produced music. Combining - live action shot in and around Sydney, Australia. We designed and animated abstract creatures pulsating in time to surreal percussion and electronic audio design.
The basis of the clips was to compel the MTV audience to view their everyday environment from a different visual and audio perspective.
" These blew me away when the promos started popping up before the event, and actually led me to watch the broadcast. An unusually classy and unique result for MTV, but I think that's common to a lot of work Umeric produce.
In my opinion, and I have no allusions to you agreeing with me, this is a great example of how these packages should work. They broke up the show perfectly, the mundane locations with the audio design and movements of the surreal ‘sound creatures’ contrasted well against the lead-ins and subsequent snippets of music video. And the type treatment is great – everyone I saw watching the promo packages was surprised when the titles sprouted fur.
As a result, Umeric has created a brilliant set of videos that perfectly combine live action/3d/music in ingenious ways. It's interesting to see which sounds connect with which part of the Audio creatures - as they call it. Very awesome. "
Jon Gorman
motionographer.com
INITIAL - CONCEPT ART













CONCEPT ART - CATEGORIES - INTRO


CONCEPT ART - CATEGORIES - BEST FEMALE



CONCEPT ART - CATEGORIES - BEST HIPHOP


CONCEPT ART - CATEGORIES - BEST MALE


CONCEPT ART - CATEGORIES - BEST POP




CONCEPT ART - CATEGORIES - BEST GROUP


CONCEPT ART - CATEGORIES - BEST ROCK


CONCEPT ART - CATEGORIES - ALBUM OF THE YEAR



CONCEPT ART - CATEGORIES - VIEWERS CHOICE


CONCEPT ART - CATEGORIES - SONG OF THE YEAR



CONCEPT ART - CATEGORIES - BEST R+B


CONCEPT ART - CATEGORIES - SPANKIN NEW ARTIST


CONCEPT ART - CATEGORIES - BEST DANCE



CONCEPT ART - CATEGORIES - VIDEO OF THE YEAR



BRANDING
Along side creating the films for the awards night. We also was asked to brand the MTV awards across all mediums. We ended up designing a logo, fonts, invites, stationary, apparel and a website.
MTV AVAMS LOGO - CONCEPTS

MTV AVAMS MASTER LOGO

MTV AVAMS LOGO - HAIR

MTV 2006 AVAMS - LOGO ANIMATION
MTV LOGO - MEDIA WALL








MTV 2006 AVAMS - TICKET

MTV 2006 AVAMS - AFTER PARTY INVITES + COMMUNICATIONS + CREDENTIALS + LANYARDS

MTV 2006 AVAMS - BILLBOARDS

MTV 2006 AVAMS - WEBSITE


MTV 2006 AVAMS - STYLE GUILD
FLUTTERBY - FONT
Since every film ends with an award title. We felt we needed to make our own custom font to work with our audio creatures. We are not font designers ( or maybe we are now ) - so it was a fun project to to build a working font. Flutterby is a bold display face built upon pure geometric shapes. Which comes in two forms. The Drunken version is the party version of the two.
Stylistically, Flutterby's prominent letterforms relates to the display typefaces from the seventies, yet is highly contemporary in it's finish. We added alternate characters and shapes - also it has the MTV logo we created for ease of use.
FLUTTERBY-vr1b

FLUTTERBY-DRUNKEN-vr1b

AWARD - TITLES






















MAKING Of FLUTTERBY
MAKING OF AUDIO CREATURES
MAKING OF BEST HIPHOP
MAKING OF SONG OF YEAR
MAKING OF SPANKIN NEW ARTIST
MAKING OF ALBUM OF THE YEAR
MAKING OF BEST ROCK
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